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Developing a market orientation [[electronic resource] /] / Rohit Deshpande, editor
| Developing a market orientation [[electronic resource] /] / Rohit Deshpande, editor |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c1999 |
| Descrizione fisica | 1 online resource (330 p.) |
| Disciplina |
658.8
658.83 |
| Altri autori (Persone) | DeshpandeRohit |
| Soggetto topico |
Marketing research
Customer services Corporate culture Organization Competition |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-7619-1692-X
1-4522-3142-7 1-4522-6316-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Acknowledgments; Chapter 1 - Introduction; Chapter 2 - Market Orientation: The Construct, Research Propositions, and Managerial Implications; Chapter 3 - The Effect of Market Orientation on Business Profitability; Chapter 4 - Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis; Chapter 5 - Market Orientation: Antecedents and Consequences; Chapter 6 - Market Orientation, Performance, and the Moderating Influence of Competitive Environment; Chapter 7 - Does Market Orientation Matter for Small Firms?
Chapter 8 - Market Orientation and Business Performance: An Analysis of Panel DataChapter 9 - Understanding Market Orientation: A Prospectively Designed Meta-Analysis of Three Market Orientation Scales; Chapter 10 - Market Oriented Is Not Enough: Build a Learning Organization; Chapter 11 - The Influence of Market Orientation on Channel Relationships: A Dyadic Examination; Appendix: Publication History; Author Index; Subject Index; About the Authors |
| Record Nr. | UNINA-9910480351103321 |
| Thousand Oaks, Calif. ; ; London, : SAGE, c1999 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Developing a market orientation [[electronic resource] /] / Rohit Deshpande, editor
| Developing a market orientation [[electronic resource] /] / Rohit Deshpande, editor |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c1999 |
| Descrizione fisica | 1 online resource (vii, 320 p.) : ill |
| Disciplina | 658.83 |
| Altri autori (Persone) | DeshpandeRohit |
| Soggetto topico |
Marketing research
Customer services Corporate culture |
| ISBN |
0-7619-1692-X
1-4522-3142-7 1-4522-6316-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Acknowledgments; Chapter 1 - Introduction; Chapter 2 - Market Orientation: The Construct, Research Propositions, and Managerial Implications; Chapter 3 - The Effect of Market Orientation on Business Profitability; Chapter 4 - Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis; Chapter 5 - Market Orientation: Antecedents and Consequences; Chapter 6 - Market Orientation, Performance, and the Moderating Influence of Competitive Environment; Chapter 7 - Does Market Orientation Matter for Small Firms?
Chapter 8 - Market Orientation and Business Performance: An Analysis of Panel DataChapter 9 - Understanding Market Orientation: A Prospectively Designed Meta-Analysis of Three Market Orientation Scales; Chapter 10 - Market Oriented Is Not Enough: Build a Learning Organization; Chapter 11 - The Influence of Market Orientation on Channel Relationships: A Dyadic Examination; Appendix: Publication History; Author Index; Subject Index; About the Authors |
| Record Nr. | UNINA-9910791721103321 |
| Thousand Oaks, Calif. ; ; London, : SAGE, c1999 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Developing a market orientation [[electronic resource] /] / Rohit Deshpande, editor
| Developing a market orientation [[electronic resource] /] / Rohit Deshpande, editor |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c1999 |
| Descrizione fisica | 1 online resource (vii, 320 p.) : ill |
| Disciplina | 658.83 |
| Altri autori (Persone) | DeshpandeRohit |
| Soggetto topico |
Marketing research
Customer services Corporate culture |
| ISBN |
0-7619-1692-X
1-4522-3142-7 1-4522-6316-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Acknowledgments; Chapter 1 - Introduction; Chapter 2 - Market Orientation: The Construct, Research Propositions, and Managerial Implications; Chapter 3 - The Effect of Market Orientation on Business Profitability; Chapter 4 - Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis; Chapter 5 - Market Orientation: Antecedents and Consequences; Chapter 6 - Market Orientation, Performance, and the Moderating Influence of Competitive Environment; Chapter 7 - Does Market Orientation Matter for Small Firms?
Chapter 8 - Market Orientation and Business Performance: An Analysis of Panel DataChapter 9 - Understanding Market Orientation: A Prospectively Designed Meta-Analysis of Three Market Orientation Scales; Chapter 10 - Market Oriented Is Not Enough: Build a Learning Organization; Chapter 11 - The Influence of Market Orientation on Channel Relationships: A Dyadic Examination; Appendix: Publication History; Author Index; Subject Index; About the Authors |
| Record Nr. | UNINA-9910820255203321 |
| Thousand Oaks, Calif. ; ; London, : SAGE, c1999 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||